Dutch-based skate label By Parra is headed up by the legendary Pieter "Parra" Janssen, an artist, designer, and pro skater from Amsterdam. Evolving from his love of abstract artistry, Janssen’s design flare shone through during the early noughties, when he became an art director and graphic designer for parties and venues in his hometown. His artistic expertise continues to be an integral part of by Parra’s success, where he honours his passion for yesteryear rave culture posters and obscure ‘90s aesthetics, showcased within By Parra men’s clothing at END.
Explore everything from graphic t-shirts, swimwear, hats, homeware and more, where the label continuously strives to elevate not just your streetwear game, but your poolside and homeware game too! And it's fair to say, they quite simply succeed.
Wearable creativity, By Parra’s unique designs debut at skateparks and city streets around the globe, all instantly recognisable thanks to Janssen’s signature colour palette: red, white, and blue. Becoming an artistic-led brand making its mark in the industry, By Parra fashion centres around custom silhouettes and high-quality silk screen prints, where Janssen’s surrealist figures and kaleidoscopic palettes bring to life traditional skate styles,bringing apparel that’s fun, fresh, and interesting into the realm of skate and streetwear.
By Parra in its own right has grown into an expressive brand with an explorative design narrative to match, so join the community and shop the latest revolutionary By Parra menswear at END. today.