Graphic artist Pref specialises in boundary-breaking, graffiti-inspired typography, making him the perfect candidate to reinvent fellow Londoner YMC’s branding. Both of the new logos feature on this sweat, which is crafted with cotton jersey in a violent-toned navy shade. The first is a retro-futuristic letter print which blends the label’s two names in bright blue tones on the chest, the other is an embroidered cube motif at the cuff.