A metallic marvel, Soulland channel classic action comedy typographies with their latest logo tee. Cut from pure cotton and finished simply with a ribbed crewneck, the Danish label look to co-founder Jacob Kampp Berliner’s childhood for inspiration. The son of a VHS-rental store owner, as a boy he spent hours trawling through the video cassettes, taking in their covers and watching movies. Offering an ode to the lost culture of VHS, Soulland revitalise classic designs with their collection, “Video Dead Vol.1”.