Californian artist Ed 'Big Daddy' Roth' is a genius at designing cars and is credited as building Southern California's 1970s hot rod sub-culture. But it was Rat Fink that brought him fame. Medicom's Be@rbrick dares to dres as the hideous, salivating creature with its vicious teeth and bulging bloodshot eyes. It's said Roth was consciously taking aim at the sugar-coated Disney characters, and it brought Rat Fink commercial success for a brief period in the 1960s.