REEBOK MENS

Created in Bolton, England 1958 by Jeff and Joe Foster, Reebok is a companion company to their grandfather’s original sporting goods company. Taking its name from the grey rhebok, a type of African antelope, the name was found in a dictionary won in a race by Joe.

At the turn of the 1980’s a deal to licence and distribute the Reebok brand in the United States was negotiated and the rest is history. With iconic designs such as the Freestyle, Club C and Pump appearing in the decade, the label soared to new heights and showcased its expert craftsmanship and thoughtful engineering. 

Remaining as popular as ever, the label’s cult classic sneakers are highly anticipated each season by generations of loyal followers. Utilising performance technology with directional aesthetics, look out for tricolour accents that nod to the label’s British roots. Often emblazoned with the iconic Vector logo, the go-to activewear outfitter also produces sportswear apparel and accessories that are perfect for everyday.

With era-defining collaborations that are testament to the versatility of Reebok’s core aesthetic, each season sees multiple expert perpetrators at the helm. Here at END. SS24, an exclusive collaboration with Mike Skinner saw a new iteration of the Classic Leather Shoe take to the streets.