Sparked by the thrill of mountain-climbing and outdoor adventure back in the late 70s, Gramicci is an innovative label that was created by climbers and adopted into streetwear. Travelling the streets of Tokyo and beyond for inspiration, and quickly becoming somewhat of a uniform for skaters and surfers during the rise of countercultures during the 80s and 90s, some might say Gramicci is a streetwear brand by accident.
Taking things back to the beginning, brand founder Mike Graham Founder embarked on an adventure with friends back when he was 18 years old, becoming the first all-Italian team to climb Half Dome in Yosemite National Park, but let's just stop there… None of them were in fact Italian. They made up Italian sounding names which resulted in changing Graham into Gramicci - it deserved a little flair after all.
Revolutionising the outdoor clothing market, Gramicci for women is enriched with the brand's ethos of comfort, function, and technology. You’ll find its most recognisable thanks to the nylon webbing belt integrated into the waist of skirts, shorts and trousers, taking inspiration from classic mountaineering gear that ensures maximum comfort and practicality. Whether you're travelling the highest peaks or looking to bring a sense of outdoor adventure into your everyday wardrobe, then Gramicci womenswear at END. is for you.