FOCUS ON: SPRING SUMMER '24

From relaxed tailoring to light layering, you've reached the right destination for the new season, with the END. SS24 menswear edit setting the tone for warm days ahead. 

Explore cutting-edge brand's which feature in the new season lookbook. From the elegance of Gucci, Burberry and Saint Laurent, we’re mingling high-end luxury labels with the laid-back contemporary charm of Jil Sander, mfpen and Our Legacy. It’s an invitation to refresh your wardrobe with vacation shirts and airy open knits, with playful pieces from the ever eclectic BODE and bright sweaters from Scandinavian house Acne Studios.

Whether you're planning a city escape or a casual café day under the sun, this edit is a masterclass in mens luxury SS24 fashion, including Fear of God's newest releases, adidas' sneakers of the moment and accessories from LOEWE to complete sunny-day ensembles. END.'s new season edit has got you covered with luxury streetwear trends for 2024 as we welcome brighter days.

Brand

Department

Footwear style

Colour

Clothing size

Footwear size

Price

HK$360
HK$14310
70 products
YMC Alva Skate Trouser - Olive
YMC Alva Skate Trouser - Olive
YMC Alva Skate TrouserOlive
HK$1,440
Sage Nation Box Pleat Trouser - Black
Sage Nation Box Pleat Trouser - Black
Sage Nation Box Pleat TrouserBlack
HK$3,265
Bottega Veneta Eyewear BV1012S Sunglasses - Gold & Brown
Bottega Veneta Eyewear BV1012S Sunglasses - Gold & Brown
Bottega Veneta Eyewear BV1012S SunglassesGold & Brown
HK$2,875
15% Off - Code APP15
Dr. Martens 1461 Vintage Shoe - Made in England - Vintage Black Quilon
Dr. Martens 1461 Vintage Shoe - Made in England - Vintage Black Quilon
Dr. Martens 1461 Vintage Shoe - Made in EnglandVintage Black Quilon
HK$1,915
Our Legacy 2cm Belt - Black
Our Legacy 2cm Belt - Black
Our Legacy 2cm BeltBlack
HK$1,539
Carhartt WIP Classic Vest - Hamilton Brown
Carhartt WIP Classic Vest - Hamilton Brown
Carhartt WIP Classic VestHamilton Brown
HK$1,335
Carhartt WIP Newel Relaxed Tapered Jeans - Blue Light Used Wash
Carhartt WIP Newel Relaxed Tapered Jeans - Blue Light Used Wash
Carhartt WIP Newel Relaxed Tapered JeansBlue Light Used Wash
HK$955
Universal Works Twill Military Chino - Stone
Universal Works Twill Military Chino - Stone
Universal Works Twill Military ChinoStone
HK$1,435
Acne Studios 1991 Toj Loose Jeans - Black
Acne Studios 1991 Toj Loose Jeans - Black
Acne Studios 1991 Toj Loose JeansBlack
HK$3,700
Carhartt WIP Brandon Loose Straight Jeans - Blue Stone Washed
Carhartt WIP Brandon Loose Straight Jeans - Blue Stone Washed
Carhartt WIP Brandon Loose Straight JeansBlue Stone Washed
HK$1,049

END. FOCUS ON SPRING SUMMER '24 - MENSWEAR

Highlighting the trailblazers of the season, the mens SS24 luxury streetwear lookbook brings the spotlight to the sun-kissed streets of Parma, Northern Italy, exploring the cutting-edge brands that are reshaping our wardrobes.

Read the Feature
New Balance M1906REE - Silver Metallic
New Balance M1906REE - Silver Metallic
New Balance M1906REESilver Metallic
HK$1,345
MKI Superweight Hoodie - Black
MKI Superweight Hoodie - Black
MKI Superweight HoodieBlack
HK$1,145
Cole Buxton Lounge Sweat Pants - Washed Black
Cole Buxton Lounge Sweat Pants - Washed Black
Cole Buxton Lounge Sweat PantsWashed Black
HK$1,395
Gramicci Gadget Pant - Double Navy
Gramicci Gadget Pant - Double Navy
Gramicci Gadget PantDouble Navy
HK$1,145
Gramicci Core Pant - Greige
Gramicci Core Pant - Greige
Gramicci Core PantGreige
HK$915
Adidas Samba OG - White & Core Black
Adidas Samba OG - White & Core Black
Adidas Samba OGWhite & Core Black
HK$859
15% Off - Code APP15
Represent Owners Club Sweatpant - Black
Represent Owners Club Sweatpant - Black
Represent Owners Club SweatpantBlack
HK$1,135
15% Off - Code APP15
Birkenstock Milano - Black Birko-Flor
Birkenstock Milano - Black Birko-Flor
Birkenstock MilanoBlack Birko-Flor
HK$819
15% Off - Code APP15
Gucci Eyewear GG1457S Sunglasses - Gold & Grey
Gucci Eyewear GG1457S Sunglasses - Gold & Grey
Gucci Eyewear GG1457S SunglassesGold & Grey
HK$2,749
15% Off - Code APP15
Adidas Samba OG - Core Black & White
Adidas Samba OG - Core Black & White
Adidas Samba OGCore Black & White
HK$940
Birkenstock Boston EXQ - Mineral Grey Exquisite Leather
Birkenstock Boston EXQ - Mineral Grey Exquisite Leather
Birkenstock Boston EXQMineral Grey Exquisite Leather
HK$1,915
Moncler Text Logo T-Shirt - White
Moncler Text Logo T-Shirt - White
Moncler Text Logo T-ShirtWhite
HK$1,730
15% Off - Code APP15
Birkenstock Uji - Antique White Suede
Birkenstock Uji - Antique White Suede
Birkenstock UjiAntique White Suede
HK$1,200
15% Off - Code APP15
Burberry EKD Logo Check Hooded Jacket - Ivy Check
Burberry EKD Logo Check Hooded Jacket - Ivy Check
Burberry EKD Logo Check Hooded JacketIvy Check
HK$14,305
15% Off - Code APP15
Burberry Merino Knitted Polo - Daffodil Check
Burberry Merino Knitted Polo - Daffodil Check
Burberry Merino Knitted PoloDaffodil Check
HK$9,805
New Balance M1906RA - White & Gold
New Balance M1906RA - White & Gold
New Balance M1906RAWhite & Gold
HK$1,345
15% Off - Code APP15
Carhartt WIP Simple Denim Pant - Black Stone Washed
Carhartt WIP Simple Denim Pant - Black Stone Washed
Carhartt WIP Simple Denim PantBlack Stone Washed
HK$1,025
Dickies 874 Original Fit Work Pant - Black
Dickies 874 Original Fit Work Pant - Black
Dickies 874 Original Fit Work PantBlack
HK$625
Corridor Striped Seersucker Vacation Shirt - White
Corridor Striped Seersucker Vacation Shirt - White
Corridor Striped Seersucker Vacation ShirtWhite
HK$1,305HK$653
50% off
Birkenstock Zürich - Taupe Suede
Birkenstock Zürich - Taupe Suede
Birkenstock ZürichTaupe Suede
HK$1,105HK$829
25% off
Adidas SL 72 RS - Utility Yellow & Bright Royal & Core White
Adidas SL 72 RS - Utility Yellow & Bright Royal & Core White
Adidas SL 72 RSUtility Yellow & Bright Royal & Core White
HK$720HK$432
40% off
Polar Skate Co. Big Boy Jeans - Light Blue
Polar Skate Co. Big Boy Jeans - Light Blue
Polar Skate Co. Big Boy JeansLight Blue
HK$1,105HK$829
25% off
Y-3  SANDAL - Cream White
Y-3  SANDAL - Cream White
Y-3 SANDALCream White
HK$2,070HK$1,139
45% off
Y-3 FT Crew Sweat - Shadow Red
Y-3 FT Crew Sweat - Shadow Red
Y-3 FT Crew SweatShadow Red
HK$1,620HK$729
55% off
END. x Needles 'Indigo Wash' Vacation Collar Shirt - Indigo Wash
END. x Needles 'Indigo Wash' Vacation Collar Shirt - Indigo Wash
END. x Needles 'Indigo Wash' Vacation Collar ShirtIndigo Wash
HK$2,115HK$740
65% off
END. x Needles 'Indigo Wash' Inline T-Shirt - Indigo Wash
END. x Needles 'Indigo Wash' Inline T-Shirt - Indigo Wash
END. x Needles 'Indigo Wash' Inline T-ShirtIndigo Wash
HK$1,345HK$471
65% off
END. x Needles 'Indigo Wash' Bucket Hat - Indigo Wash
END. x Needles 'Indigo Wash' Bucket Hat - Indigo Wash
END. x Needles 'Indigo Wash' Bucket HatIndigo Wash
HK$1,035HK$362
65% off
Percival Zinger Patchwork Shirt - Multi
Percival Zinger Patchwork Shirt - Multi
Percival Zinger Patchwork ShirtMulti
HK$1,435HK$502
65% off
Maison Margiela Short Sleeve Poplin Shirt - White
Maison Margiela Short Sleeve Poplin Shirt - White
Maison Margiela Short Sleeve Poplin ShirtWhite
HK$4,945HK$2,473
50% off
Birkenstock Kyoto - Faded Lime Suede
Birkenstock Kyoto - Faded Lime Suede
Birkenstock KyotoFaded Lime Suede
HK$1,245HK$872
30% off
Birkenstock Boston - Sandcastle Wool
Birkenstock Boston - Sandcastle Wool
Birkenstock BostonSandcastle Wool
HK$1,035HK$725
30% off
Birkenstock Birki Air 2.0 - Matcha
Birkenstock Birki Air 2.0 - Matcha
Birkenstock Birki Air 2.0Matcha
HK$985HK$690
30% off
Garbstore Manager Overshirt - Black
Garbstore Manager Overshirt - Black
Garbstore Manager OvershirtBlack
HK$2,155HK$1,078
50% off
Garbstore Home Party Trousers - Ecru
Garbstore Home Party Trousers - Ecru
Garbstore Home Party TrousersEcru
HK$1,935HK$774
60% off
Carhartt WIP Colston Pants - Wall
Carhartt WIP Colston Pants - Wall
Carhartt WIP Colston PantsWall
HK$1,050HK$630
40% off
Carhartt WIP Double Knee Shorts - Wax
Carhartt WIP Double Knee Shorts - Wax
Carhartt WIP Double Knee ShortsWax
HK$1,050HK$578
45% off
Fear of God 8th Denim Jacket - Light Indigo
Fear of God 8th Denim Jacket - Light Indigo
Fear of God 8th Denim JacketLight Indigo
HK$8,055HK$3,625
55% off
Fear of God 8th Sweatshort - Olive
Fear of God 8th Sweatshort - Olive
Fear of God 8th SweatshortOlive
HK$4,050HK$2,025
50% off
Percival Stay Press Auxillary Trousers - Ecru
Percival Stay Press Auxillary Trousers - Ecru
Percival Stay Press Auxillary TrousersEcru
HK$1,245HK$872
30% off
Percival Meal Deal Cross Stitch Shirt - Black
Percival Meal Deal Cross Stitch Shirt - Black
Percival Meal Deal Cross Stitch ShirtBlack
HK$1,615HK$727
55% off
Sage Nation Welt T-Shirt - Black
Sage Nation Welt T-Shirt - Black
Sage Nation Welt T-ShirtBlack
HK$1,245HK$747
40% off
Café Mountain Cord Leisure Pullover Jacket - Deep Navy
Café Mountain Cord Leisure Pullover Jacket - Deep Navy
Café Mountain Cord Leisure Pullover JacketDeep Navy
HK$2,419HK$1,330
45% off
Café Mountain Seersucker Heritage Shirt - Crazy Patchwork
Café Mountain Seersucker Heritage Shirt - Crazy Patchwork
Café Mountain Seersucker Heritage ShirtCrazy Patchwork
HK$2,265HK$1,019
55% off
New Balance M2002RFA - Sandstone
New Balance M2002RFA - Sandstone
New Balance M2002RFASandstone
HK$1,255HK$753
40% off
Norse Projects Ezra Light Stretch Drawstring Pant - Utility Khaki
Norse Projects Ezra Light Stretch Drawstring Pant - Utility Khaki
Norse Projects Ezra Light Stretch Drawstring PantUtility Khaki
HK$1,435HK$789
45% off
Fear of God 8th Single Pleat Tapered Trouser - Black
Fear of God 8th Single Pleat Tapered Trouser - Black
Fear of God 8th Single Pleat Tapered TrouserBlack
HK$9,855HK$3,942
60% off
Salomon XT-4 OG AURORA BOREALIS - Southern Moss, Transparent Yellow & Deep Dive
Salomon XT-4 OG AURORA BOREALIS - Southern Moss, Transparent Yellow & Deep Dive
Salomon XT-4 OG AURORA BOREALISSouthern Moss, Transparent Yellow & Deep Dive
HK$1,575HK$945
40% off
Café Mountain Reversible Mountain Fleece Vest - Natural & Moss
Café Mountain Reversible Mountain Fleece Vest - Natural & Moss
Café Mountain Reversible Mountain Fleece VestNatural & Moss
HK$2,700HK$1,350
50% off
Our Legacy Klove Sneaker - Black
Our Legacy Klove Sneaker - Black
Our Legacy Klove SneakerBlack
HK$3,935HK$2,755
30% off
Jil Sander Plus Recycled Knit Vest - Black
Jil Sander Plus Recycled Knit Vest - Black
Jil Sander Plus Recycled Knit VestBlack
HK$13,689HK$6,845
50% off
Hatton Labs Mini Pearl Chain - Green
Hatton Labs Mini Pearl Chain - Green
Hatton Labs Mini Pearl ChainGreen
HK$3,249HK$1,787
45% off
Our Legacy Chino 22 - Black Worsted Wool
Our Legacy Chino 22 - Black Worsted Wool
Our Legacy Chino 22Black Worsted Wool
HK$2,779HK$1,945
30% off
Y-3 FT Crew Sweat - Clay Brown
Y-3 FT Crew Sweat - Clay Brown
Y-3 FT Crew SweatClay Brown
HK$1,615HK$1,050
35% off
Rick Owens Leather Outershirt - Black
Rick Owens Leather Outershirt - Black
Rick Owens Leather OutershirtBlack
HK$17,995HK$9,897
45% off
Balenciaga Eyewear BB0310SK Sunglasses - Black & Grey
Balenciaga Eyewear BB0310SK Sunglasses - Black & Grey
Balenciaga Eyewear BB0310SK SunglassesBlack & Grey
HK$3,355HK$2,349
30% off
Auralee French Merino Rib Cardigan - Light Blue
Auralee French Merino Rib Cardigan - Light Blue
Auralee French Merino Rib CardiganLight Blue
HK$5,135HK$2,568
50% off
Needles DC Poly Track Pant - Ivory
Needles DC Poly Track Pant - Ivory
Needles DC Poly Track PantIvory
HK$2,385HK$1,312
45% off
John Elliott Long Sleeve University T-Shirt - Salt
John Elliott Long Sleeve University T-Shirt - Salt
John Elliott Long Sleeve University T-ShirtSalt
HK$1,165HK$583
50% off