Editorial
BLÆST'S NEW PERSPECTIVES
8 May 2024As we enter the season of transition, Norway’s BLÆST provides the perfect clothing for navigating both city and country, captured in an exclusive editorial by Dreaded Path for END.
Situated on Norway’s North West coast in the picturesque port of Ålesund, BLÆST’s home offers a spiritual reflection of its own outlook on modern outdoor clothing design. Renowned for its art nouveau architectural style, the historic town sits nestled between Norway’s infamous fjords and Mount Aksla, upon which the town was rebuilt in 1904.
Deftly navigating the intersection of the urban environment and the natural landscape, BLÆST’s approach and ideology draws inspiration from the milieu of its home. Carefully balancing functionality, material development and bold minimalist aesthetics, the Norwegian brand’s technical nature transcends outdoor use and lends itself perfectly for traversing the harsher urban climates associated with communities living in remote regions.
Resetting their outlook for their SS24 collection, BLÆST offer a striking fusion of weatherproof materials and structural malleability, ensuring that their garments are designed for durability whether they are weathering a storm in rural locations or protecting you from summer showers on your daily commute. Elevated with a dedication to a sophisticated sense of minimalism, BLÆST introduce new iterations of signature styles, such as the Stette Jacket, the Synes Jacket and the Folven Lightweight Shirt Jacket and Vest, that feature the brand’s newest textile, the Sorona® Agile fabric. Complete with accessories to further protect you from unpredictable conditions, cargo pants, shorts and short sleeved shirts round out the collection’s versatile offering.
BLÆST AT END.
writerChris Owen
|photographerDreaded Path
|stylistDreaded Path
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