Editorial
THE EXPERIMENTAL EDIT
2 November 2023Embracing the subversive and iconoclastic, END.’s latest edit delves into the bleeding edge of contemporary womenswear.
Standing as a counterpoint to the contemporary fashion trends of quiet luxury and cozycore, the experimental strand of womenswear continues to mutate and expand, developing a distinctive aesthetic that celebrates the subversive and the uncompromising. From maximalist prints and unconventional cuts to Y2K favourites reimagined through a modern lens, the Experimental Edit dives into the best of END.’s experimental womenswear offering.
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Berlin-based Ottolinger blend punk attitude with a couture sensibility, incorporating a twisted vision of dystopia throughout their forward-thinking garments. Martine Rose continues to deliver her twist on classic British fashion, building out her world through subversions of classic menswear tropes reframed for womenswear, all filtered through a turn of the millennium kaleidoscope, while Blumarine, Marine Serre and Y/Project delve further down the denim rabbit hole, employing the fabric to transform classic pieces, such as denim pants, cargo tops and skirts with a boost of unusual detailing that plays on ‘00s era styling.
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