BRAND PROFILE: CANADA GOOSE

CANADA GOOSE: WHERE IT ALL BEGAN 

Canada Goose was founded back in 1957 by Sam Tick. Inspired by some of the coldest places on Earth, including Canada in the peak of winter, the label began developing ground-breaking techniques to become one of the industry's leading makers of luxury apparel. Under the name Metro Sportswear Limited, Sam built up his utilitarian enterprise in a warehouse in Toronto, Canada, and best believe, every adventure enthusiast braving sub-zero climates quickly came on board. 

The invention of a volume-based down-filling machine and the introduction of Sam’s son-in-law, David Reiss, in 1972 allowed the label to explore new trends and improve its down-filled coats, jackets, parkas, and more.

As well as being dubbed the ‘unofficial’ jacket provider for film crews worldwide, it was the down-filling technology and jacket innovation that led to some of Canada Goose's most iconic and best-selling designs, such as the Snow Mantra Parka, Canada Goose Expedition Parka, and the Wyndham Parka. 

MATERIALS AND SUSTAINABLE INNOVATION

Sustainable innovation is key to Canada Goose, the label prides itself on using lower-impact materials such as organic, natural, biodegradable and plant-based fibres and bluesign® certified fabric that helps address end-of-life textile waste. “Designing for life, not just a season.”

In 2007, Canada Goose joined forces with Polar Bears International (PBI). A non-profit organisation that supports important research, education and outreach. With two-thirds of the world's polar bears calling Canada home, it was important they could give back, supporting the non-profit organisation with a portion of the PBI collection’s proceeds donated directly to the charity. 

CANADA GOOSE GO FUR-FREE

Driven by Purpose-Based commitment, it was in 2019 that Canada Goose made the decision to end all the use of real fur in its products. A ground-breaking moment for the label, Canada Goose began phasing out its use of fur at the end of 2021. 

GOOSE DOWN

In 2021 Canada Goose became certified as a brand under the Responsible Down Standard (RDS). Down is one of the best natural sources of lightweight insulation, and plays a huge part in all its product manufacturing. With this in mind, Canada Goose are committed to using responsibly sourced down and continue to accelerate its sustainable evolution. 

HUMANATURE

Humanature is Canada Goose’s drive for meaningful change, a ‘Sustainable Impact Strategy’ that focuses on a long term commitment to fabric sustainability and environmental responsibility. Confident with its success and future plan, Canada Goose has committed to net zero greenhouse gas emissions by 2025.

WHAT IS THE CANADA GOOSE LOGO?

The Canada Goose logo always features on its products: everything from jackets, gilets, beanies and more. It was rebranded in the early noughties, resembling an arctic map of the North Pole, highlighted by a circle of red text “CANADA GOOSE, ARCTIC PROGRAM ''. Solid red maple leaves dominate the design, honouring the label's Canadian roots. 

CANADA GOOSE KEY PRODUCTS

Below we've picked out a small selection of Canada Gooses’ most popular pieces, from lightweight layering to the Expedition Parka.

Expedition Parka

The Canada Goose Expedition Parka is undoubtedly one of the most worn, and talked about, pieces from the extensive range of Canada Goose jackets. Designed for Antarctica but worn worldwide, it’s engineered to withstand unpredictable weather conditions involving light rain, snow and wind, and epitomises the brand’s mission to “free people from the cold”. 

Chilliwack

Versatile and made with cold weather adventures in mind, the Canada Goose Chilliwack is a silhouette inspired by the original Canada Goose jackets designed for pilots in the Arctic. With unparalleled insulation and wind and waterproof technology, it's the perfect choice for those looking to explore in extreme weather conditions. 

Crofton

Lightweight, water-repellent, wind-resistant and durable - Canada Goose Crofton ticks all the boxes. Ideal for layering, the Crofton is part of the label's best-selling lightweight down essentials, and is available in a hoodie, puffer jacket or gilet format. 

Cypress

The Canada Goose Cypress range is designed primarily for women, with the men's equivalent being the Crofton Collection. The Cypress range includes everything from lightweight down jackets, gilets, and hooded puffer coats, designed for protection in milder climates. Shop key styles including the women’s Cypress Puffer Vest and Cypress Puffer  Jacket here at END.

Freestyle Vest

Ideal for mild to moderately cold temperatures, the Canada Goose Freestyle Vest is lightweight yet highly insulating. It’s made from the brand’s Arctic Tech fabric, ensuring it’s water-resistant and windproof, and offers versatility for year-round styling. 

Carson

The Canada Goose Carson works well for both city and harsh outdoor climates. It’s one of the label's mid-length designs that offers a streamlined fit with a removable hood. Designed with protection in mind, the shell is water-resistant and durable, promising to protect from the elements. 

Beanies 

Canada Goose beanies are a staple you'll be reaching for season after season. They’re crafted from soft jersey knit in the label’s signature colours, often reimagined through brand collaborations, and feature the coveted logo brand patch.

FAQ’s

Who wears Canada Goose?

Over time Canada Goose’s logo has become somewhat of a status symbol, noticed on ski slopes and bustling cities worldwide. Going way beyond its niche market, its target market ranges all ages. It’s designed for the Arctic, but Canada Goose’s collections show no boundaries.

Where are Canada Goose Jackets made? 

All the production of Canada Goose products remains at the brand's home in Canada. As a commitment to the label's authenticity and craftsmanship, it's integral to the brand's DNA that the identity of its cold-weather origins and purpose remain intact. As quoted by the brand, “We stay in Canada because that’s who we are.”

What is Goose Down?

Goose down is the bird's fluffy undercoat, a pillowy lightweight insulator that’s used in jackets to add warmth and texture. Goose down is one of the finest lightweight insulators. It has a unique structure that creates tiny air pockets, providing unparalleled insulating ability. 

How to care for Canada Goose faux-fur?

In order to protect your Canada Goose faux-fur for years to come, it’s important to follow a few key steps. 

Avoid compressing the fur into small, cramped spaces and always remove before having your jackets dry cleaned. 

Are all Canada Goose jackets waterproof? 

All of Canada Goose’s jackets can withstand light rain due to having a water-resistant coating, however, for unexpected downpours it’s advised to use additional DWR spray protection. For additional care advice, please check the specific product care labels. 

How to store Canada Goose down-filled jackets?

During the warmer months or whenever your Canada Goose jackets aren't in use, store them away in a clean and moisture-free environment. Ensure your products are the cleanest they can possibly be before storing, as dirt, sweat, and oils damage the fabric over time. It’s also recommended to use a garment bag for added protection.

Can Canada Goose down-filled jackets be washed?

Please note: Each product may have a different washing instruction, so be sure to check your product care label for specific wash care instructions.

Canada Goose Parkas: Do not machine wash. If your parka needs to be cleaned, always remove any fur attachment and take it to a reputable dry cleaner. For any smaller stains, carefully spot-wash with mild bleach-free detergent and water. 

Canada Goose Lightweight & Shell Jackets: Machine wash in cold water using mild bleach-free detergent and water. Do not tumble dry or dry clean.

SIGNS OF CANADA GOOSE AUTHENTICITY 

Canada Goose offers an authentication process within 30 days of purchases from any of its authorised retailers. END. Clothing is a signed retailer for Canada Goose. 

As of 2017, Canada Goose introduced a unique hologram label, it features a Polar Bear image and has unique elements that can be seen from different angles. 

CANADA GOOSE SIZING: 

Canada Goose Men’s Clothing Size Guide  

 Canada Goose Women's Clothing Size Guide

CANADA GOOSE COLLABORATIONS:

Canada Goose has collaborated with some of the world's most exciting labels over the years, including the likes of Junya Watanabe and A Bathing Ape®. 

Canada Goose’s multi-year collaboration with Junya Watanabe pays homage to the duo's technical prowess and heritage, reimagining archive classics with new and innovative construction techniques. 

In 2023, Canada Goose reunited with BAPE® to design a limited-edition collection that highlighted the famous camouflage print in celebration of its 30th Anniversary. Key styles such as the Crofton and Freestyle vest showcased Canada Goose’s’ transformational capability, complemented by BAPE and its signature camo. 

Canada Goose Styling Advice 

We've gathered inside information from some of the styling teams here at END. Gaining insight on how they would style Canada Goose and what they love about the brand. 

What do you like about Canada Goose?

“I love that the brand is contemporary and stylish, not overly complicated.”

“I like that Canada Goose sticks to their roots and brand aesthetic. They are really high quality and I particularly like the brand's coats. “

How would you style a Canada Goose Jacket?

“I'd keep it simple and practical by using the jacket as the main element, no need to overcomplicate the look as the jacket speaks for itself. “

“I’d style my Canada Goose jacket with my walking pants for days spent walking outdoors, but I'd also layer it over an everyday look if the weather was really cold.”

How would you style a Canada Goose Gilet?

“For an everyday look for heading out with friends I layer my gilet over a lightweight knit or long sleeve t-shirt. The gilet gives it an overall smarter look and feel and adds warmth too.”

"My Canada Goose gilet is great for year-round layering. It’s ideal for wearing over t-shirts or knitwear and makes the overall look more elevated and smart."

How would you style Canada Goose accessories? 

“I'd usually style Canada Goose accessories for warmth so they'd be mostly worn and styled with chunky knits or layered pieces. The bags are great for shopping in the city.”

“I'd style Canada Goose jackets for necessity as well as style, using the hats and gloves for warmth during the cooler seasons.”

SIMILAR BRANDS TO CANADA GOOSE: 

The North Face

Kitting out advanced explorers and novices alike, The North Face, named after the most challenging side of the mountain, is driven by the mantra of Never Stop Exploring. Sharing  Canada Goose's love of the outdoors and fabric innovation, The North Face produces gear that can withstand the harshest weather conditions, famously recognised for its apparel marked with the iconic Half Dome logo that nods to the famous 'Half Dome' peak in Yosemite National Park, California. For puffer jackets to beanies and everyday wardrobe staples, shop the latest The North Face for men and women at END. today. 

Snow Peak

Embracing life with no boundaries, Snow Peak utilises its family heritage that’s rooted in the Niigata Prefecture of Japan to inspire its collections. As an outdoor and nature-focused label, similar to Canada Goose, Snow Peak designs everything with adventure and exploration in mind. Ranging from jackets to staple everyday apparel to camping gear, each eco-friendly and innovative design expertly balances practicality, functionality, and usability. For all things Snow Peak, check out the latest men's and women's range at END. today. 

Moncler 

Born from a heritage of mountaineering expertise, Moncler is no stranger to life spent in the great outdoors. Moncler has been a symbol of high-quality outerwear, blending innovative design with timeless style for the discerning wearer for decades, dating back to 1952. It’s most coveted for its shiny nylon fabric, more formally known as nylon laqué. If history-rich outwear is on your wishlist, shop for the latest Moncler for men and women at END. 

and Wander

Led by Keita Ikeuchi and Mihoko Mori, both former Issey Miyake alumni, and Wander emphasises authenticity and simplicity in all its designs. Founded in 2011, it has consistently pursued its mission of blending fashion with outdoor adventure, guided by its core philosophy of crafting innovative fashion for the great outdoors. To this day, the Japanese label remains dedicated to this vision.