Founded in 2010 in Seoul by three friends, thisisneverthat has limitless horizons, drawing on street style influences from urban spaces all over the world. The classic Flannel Check Shirt is a staple for casual wardrobes, influenced by nineties aesthetics. Cut from pure cotton, it promises durability and longevity from season to season. Retro-style branding is embroidered on the front patch pocket for a cool touch.