PUMA’s new XO collection – designed by The Weeknd and named after this artists own record label, which he co-founded in 2012 – launches this season, boasting signature touches and a street-ready attitude to boot. Acting as a testament to Abel Tesfaye’s strong styling capabilities, this short sleeved hoody is decorated throughout with a signature camouflage pattern and boasts a street-come-sport vibe. Cut from a brushed back cotton blend, this statement piece is detailed with an embroidered denim patch to the hip and comes finished with another woven logo tab to the rear.