Gucci has long been synonymous with classic jewellery and Italian craftsmanship, however it is now focussed on daily wear and contemporary fashion. Gucci takes the humble denim jeans and creates a luxury piece with the tapered wash jeans. Taking cues from the archive, the brand continues the narrative of composed shapes with these, the tapered jeans have a horsebit on each back pocket - one of the most recognisable emblems of the house.