SKIMS MENS LAUNCH NIGHT AT END. LONDON

Launching for the first time in the UK, SKIMS linked up with the British brand to present the debut of SKIMS Mens at END.’s flagship store located in the heart of Soho. Delivering an exclusive shopping experience in the capital’s fashion hub, the takeover saw a dedicated SKIMS brand space adorned with their signature curved logos and neutral finishes to perfectly showcase their innovative underwear offering.

Joined by the END. community, the store was brimming with a vibrant atmosphere and a palpable sense of excitement as SKIMS food, beverages and cocktails were enjoyed by attendees. Soundtracked by renowned DJ’s Tommy Gold and Crash Tracy, the evening offered an early opportunity to purchase SKIMS Mens underwear and loungewear in-store.