END. x Beams Plus 15th Anniversary - Register Now on END. Launches
10 December 2020Joining END. to celebrate their 15th Anniversary, Beams Plus offer their trademark twist of ivy league aesthetics to proceedings with this collaborative apparel capsule.
Inspired by the depth and breadth of the colour grey, alongside the impact of colliding cultures, the Harajuku-based brand showcase their ability to combine a preppy outlook with exceptional fabric choices and a keen eye for unconventional construction. Tapping the brand’s trademark penchant for all things Americana, END. and Beams Plus deliver a five-piece selection of garments that offer a contemporary twist on classic pieces.
Cast in an elegant and versatile palette of greys, ranging from heather grey to charcoal, END. and Beams Plus present a selection of garments that seamlessly pull from both tradition and contemporary fashion circles. Consisting of a patchwork cable-knit cardigan, two patchwork shirts, corduroy sweatpants and a corduroy bucket hat, the past, present and future of menswear are represented with this capsule of essential pieces.
With emphasis on quality construction and classic design, subtle shades blend to cultivate a dynamic outlook that captures attention with its asymmetrical build. Encapsulating the Japanese brand’s penchant for contorting American influences with subtle inflections from traditional Japanese garment design, the menswear mainstays offer a compelling approach with their take on heritage techniques.
The END. x Beams Plus 15th Anniversary capsule is available for registration online now via END. Launches.
