Culture

END. The Ten : Nike x Virgil Abloh London Pop-Up - Collection Day 2

Virgil's iterations of the Presto and the Air Max 90 hit London.

With the END. The Ten : Nike x Virgil Abloh pop-up in central London now in full swing, Saturday was ablaze with activity and anticipation as raffle winners of the project's Presto and Air Max 90 queued to collect their own piece of sneaker history.

Saturday in sequence but Sunday-best in spirit, those in attendance were kitted out in a spread of the most influential names in global streetwear, each awaiting the chance to cross one of this year's most coveted items off of their 'to-cop' list.

Unsurprisingly, the limited edition apparel was a welcome addition to the project's output, with popular sizes selling out in a matter of hours. This insatiable appetite for everything Virgil touches is further testament to the cultural significance of this iconic partnership; the catalyst for a Nike x Abloh legacy that is more than ready to hold its own against the adidas x Yeezy empire.

Experience the space for yourself, or catch up with our coverage from the Air Jordan 1 and Blazer collection days here.

For everything you need to know about the pop-up space and it's opening times, read the key information below.

writerEuan Smart
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