PARIS FASHION WEEK AW25 SHOWROOM HIGHLIGHTS

As one of the most important events in the yearly fashion calendar, Paris Fashion Week sees the French capital come alive with a vibrant combination of runway shows, product exhibitions and showroom sneak previews. Brimming with industry insiders, cultural tastemakers and fashion fans alike, for a short time, the City of Love falls head over heels with the cutting edge clothing, footwear, accessories and lifestyle products that have been painstakingly designed behind closed doors, now available to witness for the very first time.

Heading to Paris for the AW 25 season, END.’s buying team spent their time running from showroom to showroom in order to bring you an early look at some of their favourite items from our latest buy. From Japanese stalwarts DAIWA Pier 39 and Porter-Yoshida & Co. to Engineered Garments, Café Mountain and Hiking Patrol, take a sneak peek at what the latest brands will be offering for AW25.

"Some of my personal highlights from our existing partners include KA_YO_Prototype, Hiking Patrol, Diemme, NANGA, Café Mountain, DAIWA Pier39 and Arc'Teryx Veilance. For me, they were all extremely strong collections in their own right." - Finn Morris, Menswear Buyer.

"AW25 is looking like a strong season for newness in the outdoor & contemporary space. From what I managed to see, the most exciting new brands were Gander, Portal, San San Gear and Haven, the latter of which we have partnered with in the past. It was interesting to see how some brands established in the outdoor inspired/technical apparel world are approaching future seasons and developing parts of their collection for a more contemporary look and feel while still keeping the brand DNA. I think AW25 will be a great season to be a customer here." - Finn Morris, Menswear Buyer