A picture is worth a thousand words, and Blondey’s ‘Salma’ hoody tells the story of the Thames designer’s own grandmother. An outfit she put together after being asked by the nuns what she wanted to wear to a school disco, the long white dress, crown and crucifix perfectly progress from Blondey’s first drop featuring his grandfather. Stamped with a fuchsia tint, the London-based creative’s hoody defines itself with a taste of modern-day religion and popular culture; signed off with Blondey’s signature printed in pink across the chest.
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