Watch Now: 'Captured Motion' in Collaboration with Nike x Matthew M Williams

Following the announcement that Nike has partnered with Matthew Williams on a collection of data-driven athleticwear, NOWNESS has published fashion film 'Captured Motion' which masterfully translates the fashion meets function character of the upcoming capsule.

Directed by Thibault Grevet, with choreography from Leo Walk, the product is put through its paces and captured for later analysis.

Shot on location in a Ukranian quarry, the desolate visuals are cut with an atmospheric soundtrack and b-footage of the digitisation of the dancers' movements.