Check out Champion's 'Everyday People' Campaign

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A stalwart of the END. brand roster, heritage sportswear brand Champion returns to END. for SS18, reinventing its iconic Reverse Weave fabrication for a contemporary customer-base with a penchant for retro-Americana.

Dubbed 'Everyday People' the new collection celebrates the diversity and inclusivity of global streetwear, delivering an eclectic range of retro-athletic silhouettes elevated with a slew of West Coast iconography. In their latest campaign, Champion pays homage to the city dwellers and urban athletes which have laid the foundation upon which Champion has built a century-long legacy.

Champion Reverse Weave SS18 is now available at END.

writerEuan Smart
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