With a fashion formula of Ivy League aesthetics mixed with rootsy rock ‘n’ roll, L.A. born Mike Amiri launched his eponymous ready-to-wear label in 2014. Inspired by the rock and grunge subcultures of his youth—most notably those that developed in the Sunset Strip of the 1990s—the brand has quickly become a hit with the women of Hollywood's elite, and now it's ready to star in your wardrobe, too.
AMIRI's unique bone motif is at the centre of each womenswear collection, whether it’s hand cut and sewn on the Bone Runner sneaker or adorned as skeletal details on the arms of a bomber jacket. With signature distressed skin-tight denim and paint-splattered leathers, AMIRI’s rise to cult status comes as no surprise to us. Making up the rest of each collection are well worn tees and hoodies stamped with the label's now-famous logo—throw one on and you're good to go.
Sitting somewhere in the middle between rowdy and refined, the label adheres to the highest standard of luxury with top-tier materials sourced from around the globe. Plus, it's never abandoned its roots, favouring local manufacturing with ready-to-wear collections designed and produced in downtown L.A.
Marrying refined craftsmanship with skate and street culture, AMIRI still bears the mark of the LA basement where it all began. Experience the spirit of youthful rebellion with END.'s Amiri Womens collection today.