Contemporary French-Canadian, ready-to-wear brand 3.Paradis was founded on a message of freedom, hope and universalism informed by the journey of life. The brainchild of Emeric Tchatchoua, he describes himself as a “third-culture kid” - his parents are from Cameroon, he was born in Paris and spent his teenage years in Canada. With each collection, he takes inspiration from a variety of cultures, including Japanese which inspired him during his youth.
When describing the label’s aesthetic, the words “disruptive, chic and poetic” come to mind. Producing finely crafted pieces, the label continues with its refreshing and modern interpretation of collaged silhouettes and exaggerated utility. Explored from a unique realistic perspective, the language of symbols often defines 3.Paradis women’s fashion story telling. With this visual signature, expect deeply personal emotions and stories.
Mixing classic & contemporary, a 3.Paradis t-shirt characterises the brand’s aesthetic by exploring the idea of old versus new. Meticulously crafted, they are often emblazoned with Dove motifs that champion a message of hope and freedom. When it comes to a 3.Paradis hoodie, the ready-to-wear pieces appeal to both streetwear gurus and high-end fashionistas. But when it comes to your smart casual endeavours, colourful intarsia knits and printed shirts convey positive messages of tolerance and peace.