Setting a clear tone for her first act as editor-in-residence, Helmut Lang’s Alix Browne delivers this pared-back sweat within the brand’s ‘Smart People Wear Helmut Lang’ campign. Reminiscent of the house’s minimalist ‘90s offerings, the sweat comes subdued in a subtle tie-dyed construction, decorating the loopback jersey silhouette simply with Helmut branding stamped across the reverse.
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