Check Out The Latest Helmut Lang AW18 Editorial at END.

Under the new creative force of Helmut Lang's latest 'Editor-in-Residence', Alix Browne, the NY-institution continues to reissue Lang's inimitable streetwear je ne sais quoi for an unquenchably thirsty luxury market.

Bringing flashes of 90s minimalism to the contemporary arena, Browne's first release is dubbed 'Smart People Wear Helmut Lang' and is littered with staple streetwear silhouette elevated with a sense of industrialism that speaks to Lang's heritage with a linguistic twang to peak the interest of a younger audience.

The latest drop from Helmut Lang is now available at END.