ANNI LU

Take a leap into the world of jewellery with Scandinavian label Anni Lu. Founded by creative director and designer Helle Vestergaard Poulsen in 2013, the Anni Lu jewellery brand name is inspired by Helle’s two most important people in her life, her late mother Anni and her daughter Luella. 

Although Danish-born, the Anni Lu brand inspires a sense of creation, encouraging expression whether at home or through the streets of Copenhagen - all complemented by the designer's signature seed pearl charm.

Poulsen is no stranger to the fashion realm; she previously worked for various Danish fashion magazines while also making bracelets from her Copenhagen apartment, prompting her dream of creating affordable luxury jewellery. Fast-forward to today, and the Anni Lu label is worn and loved by celebrities, royals, and Instagram influencers alike. Taking the jewellery sector by storm (or coastal sandy beaches) ever since, the brand is now best known for its delicate hand-made pieces that attain serious Scandi-cool status, transporting you to sun-soaked beaches and tropical destinations worldwide. 

Discover at END. the eclectic array of vibrant, delicately bohemian, and playful designs, from coordinated sets to tropical-inspired rainbows of beads and baroque-style pearls, mirroring her love of travelling and free-spirited energy. The Anni Lu bracelet selection has been a continuous firm favourite of ours here at END. 

Within every artisanal piece, feel the sand between your fingers and toes and jet-set off to new coastal destinations with Anni-lu’s youthful, colourful, and charming designs.

Department

Colour

Price

€30
€180
64 products
15% Off - Code APP15
Anni Lu Glamstone Necklace - Multi
Anni Lu Glamstone Necklace - Multi
Anni Lu Glamstone NecklaceMulti
€179
15% Off - Code APP15
Anni Lu Drop of Silver Earrings - Silver
Anni Lu Drop of Silver Earrings - Silver
Anni Lu Drop of Silver EarringsSilver
€89
15% Off - Code APP15
Anni Lu Surf Rider Braceclet - Green Oasis
Anni Lu Surf Rider Braceclet - Green Oasis
Anni Lu Surf Rider BracecletGreen Oasis
€69
Anni Lu Asym Bracelet - Black
Anni Lu Asym Bracelet - Black
Anni Lu Asym BraceletBlack
€45
Anni Lu Piccolo Necklace - Multi
Anni Lu Piccolo Necklace - Multi
Anni Lu Piccolo NecklaceMulti
€149
Anni Lu Oh So Fine Necklace - Sweet Pink
Anni Lu Oh So Fine Necklace - Sweet Pink
Anni Lu Oh So Fine NecklaceSweet Pink
€129
Anni Lu Silver Lining Bracelet - Blue & Gold
Anni Lu Silver Lining Bracelet - Blue & Gold
Anni Lu Silver Lining BraceletBlue & Gold
€80
Anni Lu Oh So Fine Bracelet - Sweet Pink
Anni Lu Oh So Fine Bracelet - Sweet Pink
Anni Lu Oh So Fine BraceletSweet Pink
€75
Anni Lu Snake Charmer Bracelet - Gold
Anni Lu Snake Charmer Bracelet - Gold
Anni Lu Snake Charmer BraceletGold
€75
Anni Lu Tan Line Bracelet - Green Jade
Anni Lu Tan Line Bracelet - Green Jade
Anni Lu Tan Line BraceletGreen Jade
€65
15% Off - Code APP15
Anni Lu Golden Alaia Hoops - Mix
Anni Lu Golden Alaia Hoops - Mix
Anni Lu Golden Alaia HoopsMix
€55
Anni Lu Tie Dye Bracelet - Aqua
Anni Lu Tie Dye Bracelet - Aqua
Anni Lu Tie Dye BraceletAqua
€55
15% Off - Code APP15
Anni Lu Sunny Eldorado Hoop Earrings - Multi
Anni Lu Sunny Eldorado Hoop Earrings - Multi
Anni Lu Sunny Eldorado Hoop EarringsMulti
€45
15% Off - Code APP15
Anni Lu Secret Beach Hoop - Multi
Anni Lu Secret Beach Hoop - Multi
Anni Lu Secret Beach HoopMulti
€45
15% Off - Code APP15
Anni Lu Tennis Necklace - Multi
Anni Lu Tennis Necklace - Multi
Anni Lu Tennis NecklaceMulti
€149
Anni Lu Confetti Gem Necklace - White Shell
Anni Lu Confetti Gem Necklace - White Shell
Anni Lu Confetti Gem NecklaceWhite Shell
€129
Anni Lu Liquid Gold Necklace - Gold
Anni Lu Liquid Gold Necklace - Gold
Anni Lu Liquid Gold NecklaceGold
€89
Anni Lu Liquid Silver Necklace - Silver
Anni Lu Liquid Silver Necklace - Silver
Anni Lu Liquid Silver NecklaceSilver
€89
15% Off - Code APP15
Anni Lu Golden Hour Necklace - Gold
Anni Lu Golden Hour Necklace - Gold
Anni Lu Golden Hour NecklaceGold
€89
Anni Lu Fleur Bracelet - Pastel Dream
Anni Lu Fleur Bracelet - Pastel Dream
Anni Lu Fleur BraceletPastel Dream
€89
15% Off - Code APP15
Anni Lu Mexi Flower Bracelet - Multi
Anni Lu Mexi Flower Bracelet - Multi
Anni Lu Mexi Flower BraceletMulti
€89
Anni Lu Liquid Gold Bracelet - Gold
Anni Lu Liquid Gold Bracelet - Gold
Anni Lu Liquid Gold BraceletGold
€59
Anni Lu Liquid Silver Bracelet - Silver
Anni Lu Liquid Silver Bracelet - Silver
Anni Lu Liquid Silver BraceletSilver
€59
Anni Lu Golden Rainbow Bracelet - Multi
Anni Lu Golden Rainbow Bracelet - Multi
Anni Lu Golden Rainbow BraceletMulti
€55
Anni Lu Miami Bracelet - Multi
Anni Lu Miami Bracelet - Multi
Anni Lu Miami BraceletMulti
€55
Anni Lu Asym Bracelet - Tangerine
Anni Lu Asym Bracelet - Tangerine
Anni Lu Asym BraceletTangerine
€45
Anni Lu Asym Bracelet - Aqua
Anni Lu Asym Bracelet - Aqua
Anni Lu Asym BraceletAqua
€45
Anni Lu Clemence Bracelet - Ecru
Anni Lu Clemence Bracelet - Ecru
Anni Lu Clemence BraceletEcru
€55
15% Off - Code APP15
Anni Lu Rock My World Bracelet - Multi
Anni Lu Rock My World Bracelet - Multi
Anni Lu Rock My World BraceletMulti
€89
15% Off - Code APP15
Anni Lu Spiral Earrings - Silver
Anni Lu Spiral Earrings - Silver
Anni Lu Spiral EarringsSilver
€110
15% Off - Code APP15
Anni Lu Pearly Long Drop Earrings - White
Anni Lu Pearly Long Drop Earrings - White
Anni Lu Pearly Long Drop EarringsWhite
€129
15% Off - Code APP15
Anni Lu Big Stellar Pearly Bracelet - White
Anni Lu Big Stellar Pearly Bracelet - White
Anni Lu Big Stellar Pearly BraceletWhite
€129
15% Off - Code APP15
Anni Lu A Rose Is A Rose Necklace - Pink
Anni Lu A Rose Is A Rose Necklace - Pink
Anni Lu A Rose Is A Rose NecklacePink
€110
15% Off - Code APP15
Anni Lu Pearly Short Drop Earrings - White
Anni Lu Pearly Short Drop Earrings - White
Anni Lu Pearly Short Drop EarringsWhite
€89
15% Off - Code APP15
Anni Lu Mexi Flower Earrings - Gold
Anni Lu Mexi Flower Earrings - Gold
Anni Lu Mexi Flower EarringsGold
€89
15% Off - Code APP15
Anni Lu Silver Heart On A String Necklace - Purple
Anni Lu Silver Heart On A String Necklace - Purple
Anni Lu Silver Heart On A String NecklacePurple
€75
15% Off - Code APP15
Anni Lu Clemence Bracelet - Lilac
Anni Lu Clemence Bracelet - Lilac
Anni Lu Clemence BraceletLilac
€55
15% Off - Code APP15
Anni Lu Dusty Dreams Necklace - Multi
Anni Lu Dusty Dreams Necklace - Multi
Anni Lu Dusty Dreams NecklaceMulti
€125
15% Off - Code APP15
Anni Lu Rainbow Nomad Necklace - Multi
Anni Lu Rainbow Nomad Necklace - Multi
Anni Lu Rainbow Nomad NecklaceMulti
€125
15% Off - Code APP15
Anni Lu Tangerine Dream Necklace - Orange
Anni Lu Tangerine Dream Necklace - Orange
Anni Lu Tangerine Dream NecklaceOrange
€125
Anni Lu Baroque Pearl Necklace - Gold
Anni Lu Baroque Pearl Necklace - Gold
Anni Lu Baroque Pearl NecklaceGold
€115
Anni Lu Fantasy Bracelet - Multi
Anni Lu Fantasy Bracelet - Multi
Anni Lu Fantasy BraceletMulti
€69
15% Off - Code APP15
Anni Lu Breezy Beats Bracelet - Multi
Anni Lu Breezy Beats Bracelet - Multi
Anni Lu Breezy Beats BraceletMulti
€65
15% Off - Code APP15
Anni Lu Wavy Alaia Hoops - Multi
Anni Lu Wavy Alaia Hoops - Multi
Anni Lu Wavy Alaia HoopsMulti
€59
15% Off - Code APP15
Anni Lu Tutti Frutti Bracelet - Multi
Anni Lu Tutti Frutti Bracelet - Multi
Anni Lu Tutti Frutti BraceletMulti
€49
Anni Lu Daisy Flower Necklace - White
Anni Lu Daisy Flower Necklace - White
Anni Lu Daisy Flower NecklaceWhite
€179
15% Off - Code APP15
Anni Lu Ball Necklace - Colour Splash
Anni Lu Ball Necklace - Colour Splash
Anni Lu Ball NecklaceColour Splash
€149
15% Off - Code APP15
Anni Lu Shelly Ring - White
Anni Lu Shelly Ring - White
Anni Lu Shelly RingWhite
€45
15% Off - Code APP15
Anni Lu Asym Bracelet - Pink
Anni Lu Asym Bracelet - Pink
Anni Lu Asym BraceletPink
€45
Anni Lu Drop of Gold Earrings - Gold
Anni Lu Drop of Gold Earrings - Gold
Anni Lu Drop of Gold EarringsGold
€89€53
40% off
Anni Lu Flower & Forget Me Not Necklaces - Multi
Anni Lu Flower & Forget Me Not Necklaces - Multi
Anni Lu Flower & Forget Me Not NecklacesMulti
€215€129
40% off
Anni Lu Bracelet Set 07 - Multi
Anni Lu Bracelet Set 07 - Multi
Anni Lu Bracelet Set 07Multi
€165€99
40% off
Anni Lu Crystal Bay Hoop Earrings - Gold
Anni Lu Crystal Bay Hoop Earrings - Gold
Anni Lu Crystal Bay Hoop EarringsGold
€149€97
35% off
Anni Lu Bracelet Set 06 - Hot Pink
Anni Lu Bracelet Set 06 - Hot Pink
Anni Lu Bracelet Set 06Hot Pink
€149€75
50% off
Anni Lu Bracelet Set 03 - Banana
Anni Lu Bracelet Set 03 - Banana
Anni Lu Bracelet Set 03Banana
€129€71
45% off
Anni Lu Tennis Bracelet - Multi
Anni Lu Tennis Bracelet - Multi
Anni Lu Tennis BraceletMulti
€109€71
35% off
Anni Lu Glamstone Bracelet - Multi
Anni Lu Glamstone Bracelet - Multi
Anni Lu Glamstone BraceletMulti
€85€55
35% off
Anni Lu Ball Bracelet - Colour Splash
Anni Lu Ball Bracelet - Colour Splash
Anni Lu Ball BraceletColour Splash
€85€51
40% off
Anni Lu Nuanua Necklace - Multi
Anni Lu Nuanua Necklace - Multi
Anni Lu Nuanua NecklaceMulti
€85€47
45% off
Anni Lu Crystal Butterfly Bracelet - Orange
Anni Lu Crystal Butterfly Bracelet - Orange
Anni Lu Crystal Butterfly BraceletOrange
€75€41
45% off
Anni Lu Shelly Necklace - White
Anni Lu Shelly Necklace - White
Anni Lu Shelly NecklaceWhite
€55€33
40% off
Anni Lu Stellar Pearly Anklet - White
Anni Lu Stellar Pearly Anklet - White
Anni Lu Stellar Pearly AnkletWhite
€115€69
40% off
Anni Lu Mexi Flower Necklace - Multi
Anni Lu Mexi Flower Necklace - Multi
Anni Lu Mexi Flower NecklaceMulti
€169€101
40% off
Anni Lu Secret Beach Anklet - Multi
Anni Lu Secret Beach Anklet - Multi
Anni Lu Secret Beach AnkletMulti
€65€36
45% off