From social media feeds to celebrity wardrobes, COMME des GARÇONS (CDG) PLAY continues to dominate the fashion scene—so put the fun back into fashion and get your hands on the latest releases at END. Launched in 2002, the French-Japanese expansion to Rei Kawakubo’s ever growing CDG umbrella quickly gained a loyal following of fans - us included! It’s largely thanks to Filip Pagowski’s PLAYful bug-eyed, heart-shaped mascot that’s come to symbolise the brand today.
Fluent in the language of streetwear, CDG PLAY’s collection of tees, hoodies, and jackets available at END. are instantly recognisable with their cartoon heart logos. And let’s not forget the brand’s groundbreaking 2009 collaboration with Converse! Debuting with the Converse x COMME des GARÇONS PLAY Chuck 70 – and later the One Star – these iconic sneakers have cemented their place in both brands’ legacies. A must-have for sneakerheads with every new drop, these youthful, seasonless, and undeniably fun pieces have become true footwear staples.
So, if you have heart eyes for CDG too, shop COMME des GARÇONS PLAY at END. today.