Internationally revered for a Japanese take on classic Americana, cult label VISVIM returns to END. for SS18.
Resolute in his sense of responsibility to revive and champion Japanese heritage techniques and textiles, VISVIM founder Hiroki Nakamura invests in fabrics in jeopardy of obsolescence. This, in turn, imbues each VISVIM garment with a sense of cultural value and a deep connection to artisans of the past.
Proudly standing apart, VISVIM's east Asian reinterpretations of classic American menswear staples deliver market-ready product with subtle twists only achieved by carefully combining elements of two vastly different cultures.
Playing with the square lines of classic Kimonos - a garment which epitomises the essence of masculinity in Japan - VISVIM create structured American outerwear elevated with Japanese details.
VISVIM SS18 is now available at END.
