Dubbed 'the coolest publisher in the world', IDEA has diversified its output from premium coffee table books and zeitgeist publications to deliver a range of streetwear essentials for SS18.
Combining elements of photo-journalism with tongue-in-cheek references to contemporary culture, IDEA's 100% organic cotton tees and tote bags represent this season's new urban essentials.
IDEA at END.
writerEuan Smart
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