END. FOCUS ON SPRING SUMMER '24 - MENSWEAR

Highlighting the trailblazers of the season, the mens SS24 luxury streetwear lookbook brings the spotlight to the sun-kissed streets of Parma, Northern Italy, exploring the cutting-edge brands that are reshaping our wardrobes.

This carefully curated Spring Summer edit balances nonchalant knitwear and streetwear sensibilities ideal for the shift to balmy climes. Think casual vacation collars, an earth-toned timeless colour palette brightened with warm joyful accents, and luxury weather-appropriate accessories that are just right for the shift in season. All underpinned by a laid-back approach to tailoring, the selection is a nostalgic nod to summer, setting the stage for the luxury streetwear trends for 2024, which are immaculately paired for your style refresh.

For those long, exploratory days wandering through new cities under the sun, lightweight layering becomes essential. From the iconic Double G monograms of Gucci to the seamless fusion of high-end brands like LOEWE, Saint Laurent, and head-to-toe neutral ensembles from Jerry Lorenzo’s Fear of God, luxury merges effortlessly with the contemporary aesthetics of Jil Sander and Stockholm’s Our Legacy - a bold yet utterly wearable blend. 

The Spring/Summer 2024 high-end fashion lineup sees tank tops peek from beneath elegant silky vacation shirts from AMIRI and Dries Van Noten, paired as an unexpected layer under luxury leather and suede overshirts, or taking on a playful persona in the form of the sleeveless wonder - the knitted vest.

Set within the golden glow of Parma, a city filled with charming cobbled streets, colourful buildings and impressive architecture, ochre hues across the curated edit meet powder blue pops, a perfect juxtaposition against the Giallo Parma yellow facades of the city.

Merging luxury and contemporary labels, statement pieces from BODE introduce a rich, tactile dimension and a burst of colour to mens luxury SS24 fashion, with quilting and patterned jacquard allowing your outfit to speak volumes without saying a word. 

From knitted vests and cardigans to bright merino knits and experimental textures from the likes of Auralee, Marni, and essential-meets-eccentric brand Acne Studios, the Spring Summer knitwear selection is hitting all the right tones for colour. When it comes to t-shirts and polo shirts, jersey is swapped for lightweight breezy knits perfect for soaking up the sun. The blend of neutral tones with splashes of vibrant reds, yellows, and teals makes for relaxed ensembles that capture the spirit of the season. Framed by the charming, radiant backdrops of Parma, they showcase the leading Spring/Summer 2024 trends for men.

Where colour takes a backseat, luxury accessories from Valentino and JW Anderson punctuate understated outfits. Find solace from the sun behind the lenses of Gucci and Bottega Veneta Eyewear, and elevate your outfit with bumbags and crossbody bags from leather-artisans LOEWE, which round off the SS24 menswear edit, all while delivering an appreciation for the finer details.