adidas Consortium x BAIT 'R&D' Pack - Launching 2nd September

adidas Consortium and US retailer BAIT present two futuristic EQT Support models for 2017.

Inspired by the relationship between humans and technology and the convergence of man and machine, the result is a clean, clinical pack with an assortment of smart details.

The decision to link the design of its pack to state-of-the-art research and development feels highly apt as the R&D process runs to the very epicenter of the EQT’s DNA.

Originally created for maximum running performance, adidas' EQT has undergone ongoing research and development throughout the years in order to best optimise the performance of the active-inspired range.

Standout features include the highly distinct mesh optimized cage construction, which enhances the shoes’ stability while keeping the upper flexible and the lacing system quick to use.

Another key details is the skeletal pattern, which reflects in one model and glows in the dark on the other - low-key flare that is subtle by day, but statement heavy by night.