Editorial
A DAY IN THE NIKE LIFE OF END. MANCHESTER
20 March 2023We visited our Manchester store to spend the day with a selection of the staff at its cornerstones, documenting a typical day at work wearing Nike Life.
Nike Life represents a love letter to iconic workwear styles and the hard work synonymous with them, with classic utilitarian codes reworked for everyday life. It’s apparel rooted in the design codes and details synonymous with rugged workwear, with garments like double-knee pants and chore coats that nod to workwear staples and utilitarian favourites. Working in a fast-paced retail job requires something that possesses comfort and durably, enabling its wearers to seamlessly move between commuting, working and post-shift relaxing. That's where Nike Life comes in.
PRE-WORK COMMUTE
In light of that, we visited our Manchester store to spend a day with the hard workers who are integral to its running, documenting them both before and after work and showcasing the versatility and comfort inherent to Nike Life.
THE WORKING DAY
We joined an array of staff, from sales advisors to stock associates, documenting their typical days at work from catching the tram and fuelling up on coffee to working on the shop floor and serving customers.
LUNCH
After a hard day’s work serving END.’s Manchester community, we joined store staff as they headed to one of their favourite spots to unwind, Ramona, to enjoy some post-work drinks and Detroit-style pizza.
POST-WORK RELAXING
NIKE LIFE AT END.
writerEND.
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