ALPHA INDUSTRIES

Transitioning from the battlefield to the fashion scene, Alpha Industries is a menswear brand rooted in innovation and contemporary design. Founded in 1959 in Knoxville, Tennessee, it began as a supplier of jackets to the U.S. Department of Defense, quickly evolving into the military-infused streetwear label we know and love today. 

When you think of Alpha Industries, the MA-1 Bomber Jacket springs to mind - famed for its durable fabrication and signature orange lining. Over the years, it has become a global streetwear staple, instantly recognisable by the logo-woven tag on its sleeve pocket. Expanding beyond its military roots, the label perfects the balance of classic and contemporary design with its everyday pieces too. T-shirts, cargo trousers, and hoodies are just a sampling of what the brand offers, each piece embellished with touches of its military heritage. 

Shop the latest Alpha Industries for men here at END., where classic military design meets modern streetwear essentials.