90s HD Hoody | 90s Cross Body Bag | 90s Classic Straight Jean
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Taking their all-American aesthetic on an international excursion, the Tommy Jeans 4.0 capsule collection clashes the very best of 90s varsity nostalgia with inimitable European grit.
The perfect response to streetwear's current partiality for retro logo culture, Tommy Jeans masterfully distributes the iconic Tommy Hilfiger insignia throughout the collection, playing with placement and scale to create a line which works equally well when worn together or paired with other streetwear staples. This graphic stamp of Hilfiger authenticity is boisterously combined with a range of washed denim and colour-blocked outerwear pieces. The result is the founding tenets of the Tommy Jeans brand, repackaged for a contemporary audience.
Shot in London, Berlin and New York City, the campaign is a celebration of self-expression and individuality which visually synthesises the transatlantic character of the collection; an expression of signature Americana with a right-now-Europa twist.
Witness the revival of an icon as Tommy Jeans reimagines American Sportswear with new urban flavour.
Tommy Jeans 4.0 is now available to shop at END.
