When Yonehachi Tsunemi founded Edwin menswear in 1947 - importing jeans from the US since there were no manufacturers in Japan - an unparalleled legacy was quickly born. Fast forward to 1961, and the brand was creating its very own denim, including what was then the world’s heaviest ringspun variation. We’ve also got Edwin menswear to thank for the ‘old-wash’, a method that creates a lived-in look and feel that the brand claims to have invented in the ‘70s, alongside stone-washing in the ‘80s. The finished result, however, is definitely worth the extra time and cost that Edwin’s traditional techniques require - as you’ll discover with the latest of Edwin at END. First things first, let’s talk jeans. And as you might’ve guessed, there’s plenty to pick from. Going for a smarter, more formal feel? Check out the Tapered cuts, which arrive in both a loose, regular, and slim fit. Or if laidback looks are your preference, look for wider silhouettes like the Delta work pants or Jaga loose pants. And yes, you can even go full ‘80s and style them with an Edwin men’s denim jacket too. Edwin menswear expertise extends far beyond denim though. Whether it’s cargo pants, chinos, or just some casual trousers, the Japanese label has every occasion covered.Oh, and that’s not to mention the numerous casual jackets, t-shirts and cardigans to layer them up with too.