New Balance invited 6 of the world’s most passionate NB collectors to Flimby, UK to design their own unique, 1 of 1 shoe.
This year marks the 35th anniversary of New Balance’s Flimby factory.
Alongside the brand's 'Flimby 35th Anniversary Pack', to mark the momentous occasion in New Balance's 'Made in England' legacy, the brand invited 6 of the world’s most passionate NB collectors to Flimby, UK to design their own unique, 1 of 1 shoe.
Having submitted initial designs via email, the collectors arrived at the factory on the 4th of July to hand select materials and decide on finishing touches with expert help from New Balance’s own design team.
Thomas Lindie (Aberdeen, Scotland) Rob Stewart (Glasgow, Scotland) Thomas Knoll (Leipzig, Germany) Ida Broen (Oslo, Norway), Tiago Escada Ramos (Lisbon, Portugal) and Richie Roxas, (Philadelphia, USA) were then able to watch their shoes being made before collecting them at specially held banquet on the factory floor.
[Main_quote]“When people got their shoes they were teary-eyed. It’s a big thing. I don’t even have a pair of 1-of-1 custom shoes. It was really cool to see people who really support the brand get their own shoes now.”[/Main_quote]
New Balance’s Creative Design Manager for Europe, Mark Godfrey, speaking to Complex.
New Balance Flimby 35th Anniversary Pack at END.