Explore the un-fur-gettable world of womenswear Maison Kitsuné at END. Epitomising contemporary casual-cool, Gildas Loaëc and Masaya Kuroki’s women's label has been elevating our essentials since 2002 with the perfect balance of high-quality design and a playful approach. But first, let’s unpack that name. Maison is French for ‘House’, while Kitsuné is Japanese for Fox - as Loaëc and Kuroki pay homage to their respective roots. It’s the mischievous animal the label leans into though, adopting Japanese folklore into its designs. These local legends suggest the fox has a mystical ability to alter its appearance - and so the House adorns its fox-faced mascot in new outfits and colourways each season, according to inspiration. There’s nothing mythical about Maison Kitsuné’s success though! In fact, away from its collections, the House is working twice as hard. Coffee bar Café Kitsuné opened in 2019 - and has since become a regular feature on womenswear clothes (and yes, coffee cups), even collaborating with the likes of Sungai Watch and Native Union for women’s wardrobe must-haves. Meanwhile, Kitsuné Musique discovers up and coming talent to form the soundtrack to your style - with the likes of Two Door Cinema Club, Bloc Party and Years and Years being found by the house. Look out for these influences in the brand’s collections in its womenswear collections. So from totes to tees and sweats to socks - hunting down your next Maison Kitsuné piece is easier than ever at END.!