Editorial
FOCUS ON: Outerwear
19 December 2022END. champions this season's best outerwear offering, spotlighting the connections between luxury and more technically-minded labels.
In recent years, the fashion zeitgeist has undergone a seismic shift, with the collective consciousness moving towards more technically-minded, outdoor-focused apparel. Brands that were once favourites amongst enthusiasts only have spilled over into ubiquity, now becoming fashion mainstays, dominating mood boards, collections and runways across the globe.
At the core of this approach to garments is an emphasis on quality and performance, resulting in apparel that’s just as suited to harsh, unforgiving environments as inner-city exploration. With “Focus On: Outerwear”, END. shines a spotlight on the brands at the vanguard of this outerwear fever, as well as tracing the connection between these labels and the more luxury-leaning brands adopting technical elements.
Brands like Goldwin, and wander and Salomon, who are all spearheading the outerwear movement, are showcased alongside high-end, luxury-minded labels, with AMIRI, Acne Studios and Givenchy all nodding heavily to the technical outerwear world. Elsewhere, labels like Stone Island and Moncler showcase the perfect fusion of high-end luxury and performance, with pieces that are meticulously crafted using technical materials and intricate detailing.
THE FOCUS ON: OUTERWEAR EDIT AT END.
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