Editorial
END. WINTER CAMPAIGN AW24
15 October 2024With the latest streetwear and luxury brands landing at END., the British retailer present their men’s and women’s Winter AW24 Campaign.
Leaving warmer climes behind, the time has come to embrace all that comes with cold weather. Celebrating the union of practicality, style and warmth, END.’s Winter Campaign for AW24 takes you on an odyssey through the latest styles that have been perfected for the coldest months of the year.
Protective Winter Outerwear
Ensuring that you’re primed to withstand the weather when it takes a turn for the worse, END.’s Winter edit showcases a variety of outerwear pieces ideal for harsher climates. Down jackets from Moncler, Represent and Jacquemus place emphasis on beating the cold, while more traditional and tailored silhouettes from Acne Studios, Our Legacy, Auralee, Róhe and Dries Van Noten introduce a sophisticated sensibility perfectly suited for layering up with oversized accessories across men’s and women’s looks.
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Warming Knitwear
Underpinning any good winter look is the need for warming knitwear. Capitalising on the season’s signature connection to the traditional garment, the END. AW24 Winter campaign showcases the breadth of variety that knitwear can offer across menswear and womenswear. Knitted sweatshirts from Our Legacy, Jil Sander, Isabel Marant and GANNI help stave off the seasonal chill while adding flair to your ensembles with a variety of colour and texture, merging effortlessly with bolder outerwear silhouettes for a statement winter-ready look.
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Statement Accessories
Ensuring you don’t get caught out by sudden winter sun, END. have got you covered with statement sunglasses to round off your layered up outfits. Sunglass stylesfrom Loewe and Bottega Veneta add refined flair, while Oakley’s iconic Eye Jacket frames introduce a throwback look perfect for a more utilitarian and outdoor aesthetic. Complete with handbags from GANNI, Marc Jacobs, Dragon Diffusion and KASSL Editions, alongside men’s bag styles from Porter-Yoshida & Co., Cole Buxton and Gucci, the END. AW24 Winter Campaign places emphasis on the finer details.
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