Balmain Autumn/Winter 2017 - Now Online

Balmain Destroyed Denim Jacket | Balmain Shoulder Detail Hoody | Balmain 6 Pocket Blue Jean

Not known for his pared-down aesthetic, Olivier Rousteing's Balmain vision is anything but reserved. As one of the youngest Creative Directors of our time, appointed at just 25, Rousteing's digital-savvy approach to design and communication has catapulted Balmain to cult status, with his deliberately ostentatious collision of prints, textiles, and hardware converging to define a 'more-is-more' identity. These supremely instagrammable collections capture the attention of customers and polarise the fashion elite, creating hype and discussion that reverberates around the farthest reaching corners of the digital highway the minute new product is unveiled.

In tandem with his new wave cultural prowess and confidence in this polarising vision, Olivier Rousteing remains Balmain's biggest asset 8 years into his tenure. His effortless translation of the label's electric high-fashion runway presentations to esteemed and desirable menswear garments, affords the label the best of both worlds; international publicity and saleable merchandise.

For Autumn/Winter 2017 the label took inspiration from the concentrated loss of iconic rock legends throughout 2016, unveiling a collection which celebrated quintessential symbols of cross-genre rock music. From Bowie to Prince, Rousteing reflected on the contribution of these trans-generational symbols of subversion and individuality to create a collection which combined glam-rock iconography with hand-worked Balmain embellishment.

Balmain seamlessly interprets this high-fashion, rock and roll vision to everyday outerwear; creating must-have hero-pieces from time-honoured menswear silhouettes. Expertly crafted in Italy, this distressed denim jacket with weathered hardware details easily establishes itself as a key-piece in the modern man's capsule wardrobe. Few styles are more versatile than the classic denim jacket, and durable denim items have the longevity to remain essential go-to items season after season. Demonstrative of Rousteing's ability to exercise restraint when necessary, this jacket honours the classic details and silhouette. Fabricated in a premium cotton denim, the jacket is masterfully distressed for a rock-and-roll injection.

Balmain AW17 is now available to shop at END.