adidas by UNDEFEATED AW18 'Core Power' - Launching 9th November

Continuing one of the most hotly anticipated sports-fashion crossover collaborations for AW18, adidas joins forces with streetwear stalwarts, UNDEFEATED, for the AW18 'Core Power' collection.

Fusing key adidas technologies and capabilities with the tough, urban aesthetic which is central to the UNDFTD identity since the Los Angelean brand launched in 2002, the collection is testament to the power of crossover, delivering a hyper wearable range of style and workout essentials.

An homage to human endurance and a call to arms to urban athletes to push themselves to their outer-limits, the collection is inspired by those who run under midnight streetlights or train in the twilight of an urban sunrise: no matter their schedule, they get the workout done.

Turning the lens on the boxing regime of Pedro ‘Lil Pete’ Duran - a Californian athlete who has been sponsored by Undefeated since he was just twelve years old - the campaign combines two worlds that require uncompromising commitment to succeed, presented in a range of low-fidelity image and video that capture an intensely personal pursuit.

The function-first ideals of the collection are given clout through an all-star line-up of pioneering performance technologies. The footwear styles feature recent adidas advances including BOOST soles for ultra-responsive cushioning and Primeknit uppers that wrap the foot in adaptive, lightweight and comfortable support. Meanwhile, the apparel range includes a minimalist jacket that speaks loudest through its use of water-resistant, breathable GORE-TEX fabric technology. Like the rest of the collection, it is precision-tailored for beating personal goals and conquering urban environments.

Another notch on their belt, the latest adidas by UNDEFEATED collection will launch at END. on November 9th.