Jamieson’s of Shetland has been setting the gold standard for knitwear since the early 1890s - and the legacy continues, right here at END. Wondering what the fuss is about? Jamieson’s of Shetland actually achieved 100% pure Shetland - all grown, spun and knitted in the Shetland Isles - as opposed to the usual 60% standard. Impressive, if you ask us. And with the family business now moving into its fifth generation, Jamieson’s of Shetland menswear shows no signs of slowing down - so it’s definitely worth the investment. If you’re new to Jamieson’s of Shetland knitwear, then the classic Crew Knit is the perfect place to start thanks to its timeless cut, shade variety and, of course, that unmistakable fabric. But if you’re not one to compromise colour for comfort, then take a look at the brand’s traditional fair isle knits, striped styles and nordic-inspired designs that brighten up every wardrobe. From cardigans to sweaters and vests, we’re sure you’ll find everything you need to elevate your winter wardrobe with Jamieson’s of Shetland menswear at END.