ASICS x AFFIX Gel Kinsei OG - Register Now on END. Launches

An icon from the ASICS archive, the Gel Kinsei OG sneaker receives the 'New Utility' treatment, courtesy of London-based collective AFFIX Works. The brainchild of Michael Kopelman, Kiko Kostadinov, Taro Smith and Stephen Mann, the studio acts as a creative base for a range of individual and collective projects across a variety of mediums and disciplines.

Fascinated with notions of a global utility, AFFIX utilise the technically advanced Kinsei silhouette to express their dedication to creating an aesthetic rooted in their New Utility. Presenting a duo of bold colourways inspired by high-pressure water cutting equipment, utility and practicality is inherently built into this forward-thinking sneaker.

Combining AFFIX's aesthetic properties with ASICS' technical know-how and ingenuity, the Gel Kinsei OG sees style and substance collide expertly. With their trademark IMPACT GUIDANCE SYSTEM technology, GEL cushioning to the Discreet Heel Unit and TRUSSTIC technology to the arch of the shoe, ASICS and AFFIX celebrate the confluence of technical footwear construction and contemporary, cult design.

The ASICS x AFFIX Gel Kinsei OG sneakers are available for registration online now at END. Launches.