Behind the Scenes: Jon Wexler & Benji B In Conversation at END. London

An important figure within the contemporary sneaker world, Jon Wexler has spent years cultivating adidas' unique relationship with non-athlete collaborations. In conversation with BBC Radio 1 DJ Benji B, watch the influential figure discuss the history and impact of collaborations, sustainability, immersive experiences and much more above.

Hosted in the END. London store, take a look behind the scenes at an illuminating event that draws back the curtain on the exciting world of sneaker collaborations with the man responsible for orchestrating adidas' work with Pharrell, Donald Glover, Beyonce and Kid Cudi to name but a few.