END. x New Balance CM878EN 'Grey Gull' - Register Now on END. Launches

Continuing their illustrious collaborative partnership, END. and New Balance take a trip to the coast with their latest limited-edition sneaker, the END. x New Balance CM878EN ‘Grey Gull’. A rejuvenated interpretation of the 878 silhouette, this chunky style boasts the perfect blend of street-ready aesthetics and an approach that offers an ode to the age-old heritage of New Balance.  

Capturing the essence of the avian, the Grey Gull swoops in with a colourway that pays homage to the sea birds that are synonymous with coastal Britain. Emulating the gull’s light plumage, blue-grey leather is punctuated with smooth grey and black suede overlays to deliver a textured take on an athletic look. Underfoot, the 878 features a pop of orange, yellow and red to the rubber outsole, offering an eye-catching interpretation of the seagull’s distinctive and colourful beak. Kitted out with New Balance’s signature Abzorb cushioning technology for exceptional support, the Grey Gull’s foundation will have you feeling like you’re soaring through the sky.

Serving as the core inspiration for this new sneaker collaboration, the wily birds are celebrated as a classic part of British seaside life. Glide through the skies with the Grey Gull this season; the perfect way to add a touch of coastal flavour to your footwear rotation.  

A retro silhouette offering a fresh take on classic New Balance style, the END. x New Balance CM878EN ‘Grey Gull’ will launch exclusively via the END. Launches platform on 19th October.