With contemporary edge at its core, when it comes to AMBUSH womenswear expect quality materials mixed with a rebellious aesthetic Launched in 2008 by Tokyo style tycoons VERBAL and YOON, the husband-and-wife duo originally distributed high end jewellery pieces for rappers and hip-hop artists. When the experimental jewellery brand’s POW chain grabbed the attention of major retailers and consumers worldwide, the label was propelled into stardom.
Capturing a distinct Tokyo aesthetic in each of its collections, AMBUSH women expanded its production into clothing in 2015. Inspired by all things from 1950s Americana to Europe’s rebellious post-war youth subcultures, the label releases thematically linked women’s collections that transform everyday shapes into dramatic adornment. Expertly crafting its pieces in its homeland Japan, each coveted collection presents a range of reimagined classics, from hoodies detailed with multiple cords to jumpers with exposed seams and cut out details. Playful proportions bring a utilitarian streetwear aesthetic to its designs. Oversized jeans are paired alongside bold graphic tees but if you want something smarter than try one of their cardigans with asymmetric hems.
AMBUSH women’s accessories and their bold designs gained the brand its industry-wide recognition. With thick gold chain necklaces, bracelets, and its infamous stoppers choker, the label blends hip-hop fashion with a contemporary pop-art aesthetic. With its conversation-starting pieces, there is a penchant for monogram detailing and distinctive logo lettering throughout.