Polar Skate Co. Hit Japan with Shin Sanbongi for SS20
31 March 2020Taking a tour of the sponsered rider's hometown of Chigasaki, the Swedish skateboard brand deliver their signature relaxed appeal.
Born from a passion for skateboarding, Swedish label Polar Skate Co. present a casual and laid-back approach to contemporary garment design. A modernised interpretation of classic skate style, the apparel presented by the Malmo-based brand encapsulates the discipline's penchant for loose-fitting, athletic inspired aesthetics that blend seamlessly with a flourish of streetwear accessibility.
Taking a trip to Chigasaki, Japan, a city located in the Kanagawa Prefecture south-west of Tokyo, Polar visit their sponsored rider, Shin Sanbongi in his hometown. Transported from the coastal city's dark, sandy beaches to a night time drinking session in a traditional izakaya, with a stop off for a spot of skating at dusk, Polar deliver a depiction of Japanese city-life wrapped up in their informal sensibility.
Replete with artistic prints, comfortable cuts and minimalist graphics, the Swedish brand offers a blend of tradition and modernity with a twist of '90s style. Polar Skate Co.'s SS20 collection is available online now at END.
