New Balance 574 by Ricardo Seco (UK Exclusive to END.) - Now Online

Designer force at the forefront of Central American fashion, Ricardo Seco has teamed up with Boston-based New Balance for a for an artisanal lifestyle collection which celebrates Seco's passion for athletics and pays tribute to his Mexican heritage in one fell swoop.

Drawing inspiration for the vibrancy of Mexican craftsmanship, Seco has iterated New Balance's 574 silhouette in a quartet of bold colourways using an innovative new moulded beading technique (U.S Patent Pending). The result is a forward-thinking sneaker pack which is deftly balanced between historical references and contemporary style.

The 574 tongue and foxing are crafted in a premium nubuck and feature a rich leather tongue lining, elevating the 574 to a new level of luxury befitting of the Seco name. The shoe includes a co-branded New Balance and Ricardo Seco insert and will be sold in a striking graphic shoebox inspired by the shoe's arts and crafts beading.

The New Balance 574 by Ricardo Seco pack will launch at END. as a UK exclusive on December 9th.