Athletic Essentialism c/o Cole Buxton

Combining a pared-down aesthetic with an essentialist ideology, Cole Buxton's infusion of retro sportswear silhouettes with hyper-contemporary detailing is unrivalled. Driven by instinct and unwavering devotion to traditional design processes, Cole Buxton places precision and tailoring in an athletic context.

Internationally renowned for their range of sweatpants and sweatshirting, Buxton forges forward with the addition of a range of streamlined nylon pieces; each masterfully prototyped and developed by hand in Britain.

A leading voice in a new era of British design, Cole Buxton's founding principle of athletic essentialism is on full display in this exclusive editorial shot by brand director, Jonny Wilson.

"Athletic Essentialism is the core of my aesthetic. The essentialism side of it is about stripping things back so that a product does the job but isn’t over-designed. People think it means that the product is an ‘essential’ but that’s not it. It means everything we put into the product; every seam, every pocket, every panel is there because it serves a purpose." - Cole Buxton