AIR MAX DAY: Sole Circle UK

END. have partnered with Sole Circle UK, providing a donation box in our London store for the sneaker obsessed to clean up and drop off pre-loved and unwanted sneakers, helping those who are living in shoe poverty to overcome their situation one sole at a time.

A community initiative led by Rishika Bhalia, Sole Circle UK brings the sneaker community together to recycle preloved sneakers, donating them to the young people that need them the most via Shoe Aid, a national charity based in the UK.

According to Shoe Aid, over 4 million people in the UK are living in shoe poverty. Sole Circle UK connects with sneaker lovers across the UK in support of their mission to reduce shoe poverty.

Shoe Aid’s mission is to positively impact lives through reducing shoe poverty and with the help of Sole Circle UK, many people will receive a pair of sneakers through the generous donations from the sneaker community.

Sneakers of any brand can be donated, but please ensure they are in a wearable condition before donating.