Common Projects hit the sneaker scene in 2004 when designer duo Poopat and Girolami were on the hunt for a pair of high end casual shoes that would feel luxurious to wear but without sacrificing on style. Numerous projects later the focus shifted to deconstructing a sneaker. The result? The first unbranded sneaker was born after working with a luxury Italian footwear factory. Enter the Achilles - the completely stripped-of-logos tennis shoe, the initial spark that lit the fire.
We don’t need to tell you twice, nothing quite beats a pair of box-fresh white kicks and Common Projects is a titan of pared-back styles like the Tournament, with tonal hand-stitched buttery soft leathers, crisp canvas and supple suede, always leaving a blank space for expression. Keeping them clean? Well, we’ll leave that part up to you.
Explore the Common Projects collection at END. and you’ll find designs that take a nod to more than just tennis. Just look to the Basketball, no guesses where this sneaker has adopted its streamlined silhouette and perforated toe from, putting one foot in fashion and the other on the courts. Or if you’re a real sneaker aficionado and fancy jumping on the wave of the retro resurgence then scroll to the Retro Low. A contemporary take on an old-school tennis shoe, you’ll find unexpected colour pops at the heel, injecting a dose of colour to your day, or stick to classic black and white for a monochrome moment.
Throughout the collection you’ll spot that there’s one thing that remains in each and every pair of clean-lined Common Projects sneakers - the numerical gold foil branding. A symbol of Italian craftsmanship, it also serves as a functional catalogue, indicating the style, number, European size and colour.
There’s formal shoes, there’s sporty sneakers and then there’s Common Projects, a unique fusion of the two. Timeless, team them with anything, from inner city strolling or down-days at the office, Common Projects are always a good idea.